Earlier this week I looked at the messaging from the first teaser poster for season 3, but how does this compare to previous seasons?
Image Credit: Jason Bell
There was no teaser poster for season 1, so I will look at the teaser poster for season 2.
The teaser poster for season 2 was released on 14 February 2022, approximately 5 and a half weeks prior to the release of season 2 on 25 March 2022.
This poster features a Pall Mall Mallet with a bee settled on it placed in the foreground focus, and in the background, slightly out of focus, is the lead couple with their backs to the camera, but turned towards each other, possibly suggesting a private conversation.
The message in the poster was concise, clear and stayed on track with the main theme that had been discussed in articles and interviews with the showrunner, this being the theme of competition and the idea of winning. One of the secondary themes of the season was that of Kate and Anthony being mirrors - reflecting each others personalities and experiences, this is hinted at in the poster with their poses mirroring each other, but this is not obvious, and the focus of the message remains on the idea of competition and games.
This contrasts with the season 3 poster in terms of how the themes of the season are being messaged, with the main theme being discussed not being visually represented in the poster itself.
